This is an awesome post. It's quite similar to how I'm thinking about north star at Ophelia (ophelia.com). How might it change if you were to flip the frame to a patient view?
Thanks, Jake! I definitely think it's possible, and often valuable, for a company to have more than one north star. One could be payor centric and the other patient centric. Though, ideally, you'd want to find a way to integrate them together into a single higher-order metric. This post by Amplitude addresses the question of having multiple north star metrics: https://amplitude.com/blog/product-north-star-metric. See section titled "Question 2: Should a company only have one product north star?"
As for a patient north star, I think it definitely relates to the 'improved patient outcomes' step that appears in the brand habit and data network effects flywheels. Another approach to finding north star metrics is the 'aha moments' framework, which I explored in another post: https://behavioralhealthpm.substack.com/p/aha-moments-digital-health
However, while in theory the framework makes a lot of sense, it can be really hard to truly tease out what behaviors are leading indicators of clinical outcomes, especially when you don't have the scale of data of a large tech company.
Happy to hop on a call sometime to discuss more. Would be fun to share ideas around this!
This is an awesome post. It's quite similar to how I'm thinking about north star at Ophelia (ophelia.com). How might it change if you were to flip the frame to a patient view?
Thanks, Jake! I definitely think it's possible, and often valuable, for a company to have more than one north star. One could be payor centric and the other patient centric. Though, ideally, you'd want to find a way to integrate them together into a single higher-order metric. This post by Amplitude addresses the question of having multiple north star metrics: https://amplitude.com/blog/product-north-star-metric. See section titled "Question 2: Should a company only have one product north star?"
As for a patient north star, I think it definitely relates to the 'improved patient outcomes' step that appears in the brand habit and data network effects flywheels. Another approach to finding north star metrics is the 'aha moments' framework, which I explored in another post: https://behavioralhealthpm.substack.com/p/aha-moments-digital-health
However, while in theory the framework makes a lot of sense, it can be really hard to truly tease out what behaviors are leading indicators of clinical outcomes, especially when you don't have the scale of data of a large tech company.
Happy to hop on a call sometime to discuss more. Would be fun to share ideas around this!